Confessions of a 'Marketing Partner'

Why Boating Magazines Stopped Mattering Years Ago

We take boatshows for granted, but they hardly existed until the 1950s and didn’t come into their own until the next decade. The 1960s and '70s marked the beginning of a long downhill slide for boating magazines.

Until the shows, the only ways you could learn about a brand of boat were magazines and word of mouth. Publications such as The Rudder, MotorB…